(1) Most of the labels (especially film labels) on the market now use screen printing and flexographic printing, which not only has complicated processing technology, long cycle time, but also poor timeliness.

(2) In terms of product design, the selection of design schemes has to go through repeated proofing and modification, which is not only troublesome but also costly.

(3) The traditional printing method should realize variable data printing and digital coding. Barcode and other anti-counterfeiting logo printing, etc., need to be printed twice or even three times, which is more complicated than digital printing.

(4) The inability to handle short-run jobs with less than 2,000 copies, such as the labeling or packaging of some promotional items or trial sales, makes printing companies undertake these businesses not only not profitable but also lose money.

(5) Customers have higher and higher requirements on printing quality, but the printing volume is getting smaller and smaller, which makes the market competitiveness of traditional label printing continue to decline.